Skylo, Rakuten, Viasat, Telesat execs discuss satellite as a threat to telecom
Satellite communications have moved beyond early experimentations and niche markets; over the past five years, developments such as low-Earth orbit (LEO) constellations, real-time IoT connectivity, and direct-to-device capabilities have shifted industry paradigms. The boundary between satellite networks and terrestrial telecom infrastructure is blurring, prompting executives and strategists to ask hard questions: Who leads the charge in reliable connectivity? How does this escalating competition reshape market power, user expectations, and global infrastructure investment?
Industry decision-makers from Skylo, Rakuten, Viasat, and Telesat have stepped into the conversation. Their competing and sometimes converging viewpoints present a dynamic debate: Will satellite networks disrupt incumbent telecoms or foster collaboration? For investors, policy strategists, and technology analysts, the stakes have never been higher. This article unpacks executive insights and translates boardroom conversations into actionable intelligence for anyone watching the evolution of global connectivity.
Leading-edge satellite technologies have altered the global communications landscape, with low-Earth orbit (LEO) networks at the forefront. LEO constellations, compared to traditional geostationary orbits, dramatically reduce latency and expand coverage footprints. SpaceX's Starlink, OneWeb, and Telesat’s Lightspeed exemplify this trend. LEO networks typically operate at altitudes between 500 and 2,000 kilometers, cutting latency to 20–40 milliseconds—numbers that approach terrestrial broadband performance (Source: ITU, 2023).
Satellite direct-to-device (D2D) innovation removes dependency on ground-based infrastructure. In 2023, companies such as Skylo and AST SpaceMobile demonstrated the viability of satellites directly connecting standard smartphones—no proprietary hardware, no specialized terminals. This milestone, achieved through advanced waveform engineering and adaptive beamforming, allows for two-way messaging and basic broadband even in regions with no terrestrial signal (Source: Fierce Wireless, Aug 2023).
Service reliability now rivals that of established telcos, as satellites employ dynamic routing, self-healing mesh architectures, and software-defined payloads. ViaSat-3, Viasat’s latest geostationary high-capacity satellite, pushes per-satellite throughput to over 1 Terabit per second (Tbps), providing scalable bandwidth across North and South America since its successful deployment in May 2023 (Source: Viasat Press Release, May 2023).
How do these advances make you reconsider the long-held boundaries between satellite and telecom? Which announced launches or technical specs caught your attention recently? Examine the latency figures, bandwidth milestones, and direct-to-device breakthroughs—each signals a seismic shift powering the satellite sector forward.
The relationship between satellite and terrestrial telecom has transitioned rapidly in the past five years. Instead of a static rivalry, senior executives suggest the market now resembles a chessboard—moves are strategic and consequences ripple internationally. Historically, telecom operators viewed satellite as a niche add-on. However, direct-to-device ambitions and satellite’s expanding broadband footprint have redefined perceptions.
Executives such as Skylo’s CEO, Parth Trivedi, highlight this shift: “For the first time, non-terrestrial networks have the capability, scale, and throughput to compete for end-user devices in both consumer and industrial sectors.” In parallel, Amit Ganjoo, CEO of Rakuten Symphony, describes satellite as “no longer an isolated, last-resort option, but an integrated player in next-generation networks.” These remarks point to a landscape where lines between terrestrial and satellite blurring, rather than remaining fixed.
With robust satellite constellations online, the competitive landscape mirrors a dynamic ecosystem rather than a linear market. The consensus emerging among industry leaders underlines this: The telecom market can no longer be described as ‘satellite or terrestrial’—instead, convergence drives both disruption and growth.
Non-Terrestrial Networks (NTN) redefine connectivity by leveraging satellite, airborne, and spaceborne platforms to provide telecommunications services. Unlike traditional terrestrial networks, NTN infrastructure operates in low Earth orbit (LEO), medium Earth orbit (MEO), geostationary orbit (GEO), or occasionally from high-altitude platforms. This approach extends network coverage well beyond the reach of ground towers, filling coverage gaps in remote regions and supporting mobile users, maritime, and aviation operations.
For mobile operators, NTN integration transforms service reach, bridging difficult terrains, oceans, and disaster-hit locations where terrestrial systems fail. GSMA Intelligence reports that NTN-enabled direct-to-device connectivity can capture an addressable market exceeding $20 billion by 2030, underscoring the strategic incentive for operators to pursue these deployments[1].
With NTN deployments expanding, mobile operators, satellite firms, and technology suppliers are accelerating industry-wide pilots. The involvement of Rakuten, Skylo, Viasat, and Telesat executives in ongoing public forums highlights a trend: satellite is rapidly shifting from an auxiliary backup to a primary strategic pillar in global telecom.
Global NTN deployment remains in the early phases, yet initial investments, partnership announcements, and standards milestones indicate a dramatic transformation underway in mobile telecom connectivity.
[1]
GSMA Intelligence, “NTN and direct-to-device: Market sizing and operator opportunities,” October 2023.
[2]
Skylo Technologies, “Commercial NTN Deployments and Use Cases,” 2022-2023.
[3]
Direct-to-device (D2D) satellite connectivity has redefined the core assumptions of mobile network access. Previously, telecom operators relied on the exclusive use of terrestrial towers, complex infrastructure investments, and localized spectrum management to deliver voice and data. D2D satellite bypasses much of this legacy architecture, delivering service directly to consumer smartphones and IoT devices without intermediary relay stations.
This shift throws the established telecom business model into question. Why invest in costly last-mile physical connections when satellites, orbiting thousands of kilometers above, provide seamless, borderless reach? For telecom executives—whether at Skylo, Rakuten, Viasat, or Telesat—D2D means facing a direct competitor that erases geographic constraints.
Cloudflare’s recent partnerships with satellite providers bring another layer of disruption. In 2023, Cloudflare integrated with multiple satellite firms to offer zero-downtime connectivity for businesses, routing traffic through satellites when ground-based networks falter. When undersea cables failed in March 2023, Cloudflare’s satellite partners enabled continued cloud services where terrestrial outages would have caused days-long disconnections.
What happens when a startup launches nationwide mobile coverage overnight via D2D satellites, sidestepping the regulatory and logistical hurdles faced by established telecoms? As Rakuten CEO Tareq Amin noted at Satellite 2024, “The concept of coverage itself stops being a competitive advantage.” In markets where legacy telecom providers relied on differentiated coverage, D2D turns that on its head. Can your organization adapt to a reality where coverage is democratized and yet entirely dependent on cross-domain partnerships? Reflect on how D2D satellite undermines traditional barriers of entry—and consider which business lines face the greatest disruption first.
Rakuten Mobile and Telesat have both launched pilot programs, integrating satellite technology directly with 5G infrastructure. Rakuten, leveraging its partnership with AST SpaceMobile in Japan, initiated live field trials in 2022. During these trials, engineers successfully achieved two-way voice calls, video streaming, and text messaging between standard smartphones and satellites in low Earth orbit (LEO). The trials reached downlink speeds of up to 14 Mbps and uplink speeds of 6 Mbps (Source: AST SpaceMobile, 2022 Field Trial Findings).
Telesat, meanwhile, focused on broadband connectivity for enterprise and rural markets using its LEO satellite constellation, Telesat Lightspeed. By mid-2023, test deployments in Canada facilitated 5G backhaul, supporting data rates up to 1 Gbps and latency figures as low as 30-50 milliseconds—almost parallel to terrestrial fiber for select applications (Source: Telesat Performance Whitepaper, 2023).
Continuous pilot integration validates the technical feasibility of linking 5G and satellite networks, eliminating technology silos. Interoperability matters when users move in and out of satellite or terrestrial coverage—especially in remote areas. During Rakuten’s pilot, a single mobile device transitioned between cellular and satellite signals with signal switching times under three seconds, ensuring minimal service disruption.
How soon will these hybrid networks reach commercial maturity? Rakuten has signaled the launch of direct-to-device satellite 5G for mass markets in Japan by late 2024, targeting coverage gaps and disaster recovery. Telesat’s plans echo similar ambitions, with a commercial rollout geared toward multinational enterprises and government agencies.
Does this kind of integration redefine the competitive landscape for telecom? Executives from Skylo, Rakuten, Viasat, and Telesat point to a future where “network” becomes synonymous with “ubiquity”—no longer restricted by terrestrial towers or limited backhaul. Which user scenario unlocks the most value: streaming in a remote village, enabling autonomous vehicle fleets, or orchestrating industrial IoT across continents? The answer depends on integrated infrastructure, intricate collaboration, and relentless pilot-stage refinement.
Regulators face growing contention as satellite and telecom operators demand access to scarce spectrum resources, especially in frequencies below 6 GHz and the C, Ku, and Ka bands. Frequency overlaps lead to harmful interference, degrading both satellite communications and terrestrial mobile connectivity. The European Conference of Postal and Telecommunications Administrations (CEPT) reported in 2023 that coexistence issues between 5G mobile networks and fixed-satellite services in the 3.6–3.8 GHz band delayed multiple rollouts in Europe. In the United States, the Federal Communications Commission (FCC) auctioned the C-band, reallocating 280 MHz previously used by satellite operators for 5G development, leading to legal disputes and multi-billion-dollar compensation agreements for Intelsat and SES (source: FCC, 2022; SES Annual Report 2023).
In 2023, a high-profile dispute erupted in India over the allocation of the 28 GHz band. The Cellular Operators Association of India (COAI) lobbied for exclusive terrestrial mobile use, citing concerns over satellite interference. Conversely, the Indian Space Research Organisation (ISRO) and international satellite companies, including Telesat and Viasat, demanded a share for satellite broadband, referencing the International Telecommunication Union’s (ITU) protection criteria for satellite links. This standoff resulted in regulatory delays and stalled rural connectivity projects (source: Economic Times Telecom, Nov 2023).
Meanwhile, in the United States, Skylo, Rakuten, and Viasat voiced apprehension over spectrum sharing frameworks for emerging non-terrestrial networks (NTNs). During a 2024 Satellite Industry Association roundtable, executives from Skylo and Rakuten described the perceived threat of spectrum encroachment, where telecom initiatives could crowd out satellite incumbents. Telesat’s regulatory chief insisted on harmonizing spectrum use based on robust interference studies, rather than commercial priorities alone.
Which of these approaches will define global spectrum management? Will regulators balance commercial momentum with technical safeguards? Industry leaders challenge readers to reconsider assumptions about spectrum scarcity, sharing, and the future contour of digital communications.
Rural and remote communities frequently remain beyond the reach of terrestrial telecom infrastructure—a reality persisting in regions from sub-Saharan Africa to the highlands of South America, and the sparsely populated stretches of rural North America. The World Bank reports that more than 2.7 billion people worldwide still lack internet access, with rural settlements accounting for the majority of this digital divide (World Bank, 2023). Unlike fiber optics and cell towers, which face high deployment costs and difficult terrain, satellites cover extensive areas without reliance on ground-based infrastructure.
Geostationary, medium-earth orbit (MEO), and low-earth orbit (LEO) satellite constellations extend coverage to previously unreachable geographies. Viasat uses its high-throughput satellites to provide broadband not just in remote Alaska, but also in isolated villages across Mexico and Brazil. Usage statistics from Viasat’s 2022 Annual Report demonstrate service to more than 4 million residential and business subscribers across the globe, many in rural or disconnected locales.
Whereas fiber deployment in rural North America incurs average costs of $20,000 or more per mile, satellite solutions can connect users with upfront costs as low as $499 for consumer equipment and monthly fees under $100, based on published rates for Skylo and Viasat consumer plans.
Which unconnected corners of the globe could see their economic and social landscapes transformed by the satellite-telco advancements? Are there rural initiatives in your region already leveraging this technology for healthcare, financial inclusion, or distance learning? Consider the domino effect that reliable online access triggers in education and commerce for rural populations—the data shows marked improvements in outcomes wherever coverage gaps close.
Raw statistics tell the story of a sector in transition. Historically, satellite connectivity presented a daunting financial proposition. According to the International Telecommunication Union (ITU), in 2015, the average price per megabit per second (Mbps) over satellite ranged from $1,500 to $2,000 per month for enterprise-grade services. Fast-forward to 2023: operators like Viasat and Telesat report wholesale bandwidth costs around $250 to $500 per Mbps per month, as cited in their annual filings and quarterly analyst calls. Next-generation high-throughput satellites (HTS) and reusable launch vehicles—championed by companies such as SpaceX—continue to push costs downward.
Executives from Skylo, Rakuten, Viasat, and Telesat converge on a single insight: legacy business-to-business (B2B) contracts supply about 80% of today’s satellite connectivity revenues, powering aviation, maritime, defense, and remote enterprise sites. However, the gold rush centers on direct-to-device (D2D) and direct-to-end-user (D2C) services.
For both avenues, economies of scale and network standardization shape margins. Viasat’s reports indicate that customer acquisition costs for direct-to-consumer satellite broadband in North America averaged $387 per subscriber in 2022, which falls by more than 30% as device integration and cloud-based account management automate provisioning.
Pricing innovation disrupts the long-held premium associated with satellite service. Hourly bandwidth models, flexible pay-as-you-go, and bundled dual-mode cellular-satellite subscriptions now reach the market—especially in Japan, India, and the US. Rakuten’s “Satellite Pass” pilot, for instance, lets users pay less than $5 for 24 hours of emergency satellite connectivity.
Bulk deals for IoT and machine-to-machine (M2M) connectivity—where Skylo stands out—offer pricing as low as $1 per device per month, according to the company’s January 2024 release.
At industry events, Telesat execs spotlight how global digital divide initiatives attract new funding commitments. Operators compete for government rural broadband subsidies, so the cost-per-subscriber-to-connect falls year-on-year—underscoring a flywheel effect, where greater user density further reduces average costs across the network.
Satellite operators and telecom giants have entered a new era defined not by aggressive rivalry, but by strategic collaboration. As non-terrestrial networks (NTN) like LEO and MEO satellite constellations mature, traditional boundaries between telecom and satellite blur. This shift results from overlapping ambitions to close digital divides, enable ubiquitous connectivity, and jointly monetize network infrastructure. Satellite companies such as Skylo, Rakuten, Viasat, and Telesat now regularly participate in joint ventures, technology-sharing arrangements, and industry consortia with telecom stakeholders. These alliances aim to streamline user experience, drive global connectivity, and accelerate the pace of innovation. Which industry partnerships most intrigue you, and why do you think collaboration outweighs competition in today’s landscape?
Industry alliances do more than boost technical interoperability. They unlock new revenue streams, accelerate regulatory compliance, and create a collaborative front against emerging security threats. Dynamic partnerships directly influence product development cycles, with shared R&D and co-branded service plans bringing faster time-to-market. Have you noticed the growing number of co-press releases between satellite and telecom players in industry news over the last twelve months? These announcements reflect a consensus: sector leaders now recognize that tackling global connectivity, reliability, and network security challenges demands a united approach.
Skylo, Rakuten, Viasat, and Telesat executives draw clear distinctions between opportunity and disruption when examining satellite technology’s rise. Satellite presents a dual reality: telecom incumbents can perceive these next-generation constellations as competition, but integration, rather than antagonism, dominates the dialogue.
Participants highlight that seamless integration of non-terrestrial networks (NTN) and terrestrial infrastructure generates a hybrid ecosystem. This convergence transforms the market, enabling direct-to-device connectivity, shifting economic models, and dissolving traditional geographic limitations. One executive observes that NTN is already drawing investment away from legacy ground-based networks, while another notes stronger operational resilience and rapid rural coverage.
How does this convergence impact existing telecom business models? Financial models now demand adaptation. Revenue shares, risk mitigation, and CAPEX allocation shift as satellite networks grow more capable, leading to fundamentally new partnerships and alliances. Customer adoption rates for NTN-linked services, particularly in unserved regions, steadily climb—multiple case studies and recent GSMA Intelligence estimates show nearly 25% year-on-year service uptake in rural markets.
Executives reflect that market winners will combine regulatory navigation, technical agility, and rapid deployment strategies. Satellite can destabilize slow-to-adapt telecoms, but it also provides fresh routes to innovation when paired with 5G and IoT-focused business models. The landscape grows increasingly web-like, with dynamic partnerships, shifting security frontiers, and new market impacts driving the sector forward.
What is your perspective? Do you see satellite as a threat—disrupting legacy infrastructure and business models—or as a strategic partner, catalyzing new growth and resilience across the industry?
