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Hidden Water Records and Promotions

Introduction to Hidden Water for Bands and Musicians

Overview

Founded in November 1994, Hidden Water is dedicated to representing independent artists through multimedia outlets. Our mission is to offer low-cost promotional packages to independent musicians and art-related organizations. By leveraging online promotion, we enable grassroots musicians to achieve radio airplay in Belgium, sell CDs in Singapore, and arrange live shows in New Zealand, all without the hefty costs of traditional promotion methods. This strategy levels the playing field, allowing independent artists to compete with those backed by major corporations.

With minimal self-promotion outside of the internet, Hidden Water's websites attract over 350,000 visits monthly from more than 100 countries. Featured in major online directories and indices, our main site and our clients' promotional sites provide comprehensive, browser-independent libraries of information, maintaining high standards of presentation quality accessible to all.

Clients & Projects

Hidden Water supports a diverse array of clients, including artists from various music genres and art-related organizations. Our promotional sites feature photos, reviews, sound clips, tour schedules, contact information, and more. We maintain up-to-date event calendars, databases, and archives relevant to touring acoustic and folk musicians, along with information on humanitarian organizations.

One of our notable projects includes the promotional site for the critically acclaimed compilation CD "OUT LOUD," benefiting the International Lesbian and Gay Human Rights Commission. This project, co-sponsored by Knitting Factory Works, The Advocate, Deneuve, and 10 Percent, features unreleased tracks by renowned artists such as U2, Indigo Girls, Billy Bragg, Everything But the Girl, and Throwing Muses, and has achieved over 40,000 units in sales nationwide.

Our website is a rich repository of information, including extensive databases like Folk Venue, which contains over 4,000 entries for North American folk and folk-friendly venues, emphasizing content and usability.

The Future

As we continue to expand our client base and enhance our databases, Hidden Water has ventured into the record label arena with the release of the debut CD by Atlanta-based alternative rock band Mary Fortune Express. Our hands-off approach allowed the band to control their creativity and produce a CD according to their vision, recorded at Nickel & Dime Studio in Atlanta by Don McCollister (Indigo Girls, Kristen Hall, Billy Pilgrim). Distribution is managed by Dutch East India Trading in New York.

We plan to release 2 to 3 CDs per year across various genres (rock, folk, instrumental), including "enhanced CDs" that combine music playback and multimedia presentations via a computer's CD-ROM drive.

The growth and success of Hidden Water as both a promotions firm and a record label depend on providing valuable information and visually appealing material to consumers worldwide. By anticipating and adopting emerging technologies, we offer our clients innovative methods to achieve their goals, thus fulfilling our mission to represent and promote the best in independent art and music.

Hidden Water Records and Promotions

Hidden Water provides online press kits for artists, organizations, and venues across diverse music genres. Artist sites include reviews, sound excerpts, tour schedules, secure online merchandise ordering, and more. We are always looking for new clients, so explore our offerings, sign up for our newsletter, and get in touch!

We recently released a CD by the Atlanta-based "alternative/bluesy/indiepop" band Mary Fortune Express and are planning to release the debut CD from Northern California-based acoustic rock group Blue House. While we are not currently soliciting demos for new releases, we welcome discussions with solo musicians and bands about potential indie record releases.

For Musicians and Independent Labels

All potential clients undergo a screening process to ensure quality and fit. We listen to every submitted CD in its entirety, but our company's nature necessitates a screening process. The most requested service is an online promotional site, which aims to provide a comprehensive multimedia representation of an artist or band, their music, activities, and location. These sites serve as extensions of printed promotional materials, ensuring constant communication with DJs, booking agents, and other industry contacts.

Our artists benefit from direct interaction with fans and industry professionals through message boxes and direct forms, demonstrating their commitment to maintaining connections and facilitating easy communication.

We offer a flat fee for a basic online promotional site, which is a one-time charge. Whether the site remains up for one year or ten, it does so for that single fee.

Explore the power of Hidden Water to elevate your music career and connect with a global audience. Join us in creating a vibrant, accessible platform for independent artists.

What You Get with the Basic Site

There are a few minor conditions of promotion, which we discuss in detail before a contract is signed. Additional charges arise in the case of additional sound and graphics needs, which we would also be glad to discuss at the appropriate time.

Please see our artists menu for examples of promotional sites.

If you are an artist/performer/manager/label owner/anything else to do with music and would like to discuss on-line promotions, please get in touch with us -- we'll answer your questions and talk your ear off, besides.

FOR VENUES / FESTIVALS

For a small set-up and a monthly maintenance fee (usually $25 or less), we will represent your venue on-line with custom graphics, constantly updated schedules, general venue information, and more! Special discounts to non-profit venues, coffeehouses, societies, and the like. Quotes are available for annual festivals.

Please see our venues menu for examples. For More Information, please use our contact form or e-mail hwinfo@hidwater.com

FOR ORGANIZATIONS

Quotes are available for establishing an on-line presence for your art or non-profit organization, including custom graphic design. There are no limits as to the amount of information you can present on-line, and in fact we encourage sending us reams and reams of documents. A WWW site is the digital representation of your entire organization - an on-line branch office, so to speak.

Please see our organization menu for examples.