Business internet news

WOW! Online Profile Sync: Manage Business Listings Across 80+ Platforms

Updated · ~6 min read

Small business owner updating business hours on a laptop in a cafe
One portal update can push hours, phone, photos, and more out to maps, search, and directories.

In September 2026, WideOpenWest (WOW!) rolled out Online Profile Sync for eligible Business internet-only customers — a branded portal that updates listing details once and pushes them across more than 80 search engines, maps, directories, and voice platforms. The stack underneath is TransUnion Digital Business Profile, so WOW! is packaging a known listing-sync engine rather than asking owners to chase Google, Apple, Bing, and a dozen directories by hand.

For RSINC readers shopping business broadband — or already on WOW! Business internet — the practical angle is simple: does a $10/month add-on beat the time cost of stale hours, wrong phone numbers, and mismatched NAP data when customers (and AI search) pull from many sources?

Review the product announcement

WOW! published the product features, availability conditions, and introductory monthly prices on September 9, 2026.

Read the WOW! announcement

How Online Profile Sync works

Infographic: one business listing through a central portal to maps, search, navigation, directories, and review platforms
Manage once in the WOW!-branded portal; changes sync out to maps, search engines, navigation apps, directories, and review/local platforms.

You edit business information in a single WOW!-branded portal — hours, contact details, photos, social links, keywords, descriptions, and related fields — and Online Profile Sync distributes those updates across the TransUnion-connected network of platforms. The pitch from WOW! leadership is visibility plus time savings: AI-driven search increasingly draws from many online sources, so inconsistent listings hurt discovery.

Misty Jensen, WOW!’s vice president of Business Sales, framed accurate, consistent listings as increasingly important for reaching prospects — and said automating updates can save small businesses time and money. TransUnion SVP James Garvert similarly emphasized saving time and protecting reputation through Digital Business Profile. WOW! serves roughly 20 markets across the Midwest and Southeast (nearly two million residential, business, and wholesale consumers), so the add-on is aimed at SMBs already on that footprint rather than a nationwide directory product.

Pricing: $10 Sync vs. $5 Enhanced Directory Listings

Side-by-side cards: Online Profile Sync $10 per month for internet customers and Enhanced Directory Listings $5 per month for voice customers
Online Profile Sync is priced at $10/month for eligible Business internet customers; Enhanced Directory Listings is a separate $5/month option for Voice customers.

Treat the two products as parallel lanes: internet customers looking at Sync should not assume the Voice $5 listing product is interchangeable, and Voice customers should confirm which portal and price apply to their line of service.

Listing hygiene still matters

Seven-step small business online listing hygiene checklist covering hours, phone, address, NAP, reviews, photos, and overall consistency
Sync tools amplify good data — hours, phone, address, NAP consistency, reviews, and photos still need a clean source of truth.

A sync portal multiplies whatever you put in. Before you lean on automation, scrub the basics: accurate hours (including holidays), a live local phone number, exact street address with suite/floor, matching Name–Address–Phone everywhere, fresh photos, and a plan for reviews. Incomplete or conflicting NAP data still confuses maps and AI answers even after you hit “save.”

If you are comparing business internet providers and care about local discovery, ask whether listing tools are included, optional, or unavailable — and whether they cover the platforms your customers actually use.

Compare business and residential internet options for your ZIP on RSINC. Questions about availability or plans? Call 1-877-697-2926.

FAQ

Who can buy Online Profile Sync?

Per WOW!’s announcement, it is an optional add-on for eligible WOW! Business internet-only customers at $10/month. Eligibility and restrictions can change — verify with WOW! Business before ordering.

What powers the sync?

Online Profile Sync is powered by TransUnion Digital Business Profile, delivered through a WOW!-branded portal so updates can fan out to 80+ search, map, directory, and voice platforms.

Is Enhanced Directory Listings the same thing?

No. Enhanced Directory Listings is described as a $5/month option for WOW! Voice customers. Online Profile Sync is the $10/month internet-customer product. Confirm the correct offer for your service type.

Will this fix a wrong Google listing by itself?

It is designed to keep listing fields consistent across many platforms from one edit. Claimed profiles, verification holds, or platform-specific disputes may still need manual follow-up on that site.

Based on WOW!’s September 2026 announcements (including PR Newswire coverage and industry reporting dated September 11, 2026). Prices, eligibility, platform coverage, and product names can change. RSINC is an independent comparison site. WOW!, TransUnion, and other marks belong to their respective owners.

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