GFiber vs AT&T Fiber: Which Fiber Provider Should You Choose?

If your address can get both GFiber (the new name for Google Fiber) and AT&T Fiber, you're choosing between two true fiber-to-the-home services. Both deliver matching upload and download speeds, low latency, and no data caps. The real differences are the entry price, how high the speed tiers go, what equipment comes in the box, and how predictable your bill will be in year two and beyond.

Here is how the two compare as of October 1, 2026, and which one fits which kind of household.

GFiber vs AT&T Fiber at a glance

	GFiber	AT&T Fiber
Entry plan	1 Gig for $70/mo	300 Mbps from $35/mo (select markets, with AutoPay and paperless billing)
Top tier	8 Gig for $150/mo	5 Gig where available (4.7 Gbps max to a single wired device)
Speeds	Symmetrical	Symmetrical
Wi-Fi equipment	Router included (Wi-Fi 6E on 1 Gig, Wi-Fi 7 on 3 and 8 Gig)	AT&T Wi-Fi gateway supplied with service
Installation	Self setup or free professional install	Technician install often required, typically 4 to 6 hours
Pricing style	Flat list price; the $70 gig has held since 2012	Promotional pricing with AutoPay discounts and wireless bundle savings

Prices exclude taxes and fees. GFiber also adds a local access fee in some cities. Both providers' offers vary by address.

Plans and pricing

GFiber

GFiber keeps its lineup short. The 1 Gig plan is $70 a month, the same price GFiber has charged since 2012, and includes a Wi-Fi 6E router with up to one extender if needed. 3 Gig is $100 and steps up to a multi-gig Wi-Fi 7 router, up to two extenders, and an in-home consultation that can include hard-wiring up to two high-use rooms where eligible. 8 Gig is $150 and adds an internet battery backup that keeps you online for up to two hours during a power outage, plus an uptime guarantee: a 25% refund on that month's bill if your service is down for more than 45 minutes, under GFiber's terms.

AT&T Fiber

AT&T's fiber lineup starts lower. On October 1, AT&T advertised 300 Mbps for $35 a month for new customers in select markets after AutoPay and paperless billing discounts. Faster tiers climb through gigabit service to AT&T's "hyper-gig" plans, topping out at 5 Gig in limited areas. AT&T also offers extra savings when you bundle with an eligible AT&T wireless plan, which can make it the cheaper choice for households already on AT&T phones. Pricing for each tier depends on your address, so check the exact rate and how long any promotion lasts before you order.

Speed and performance

On a wired connection, both services feel similar. Fiber delivers the same speed up and down, so video calls, cloud backups, and large uploads don't choke the way they can on cable. Latency is low and tends to stay steady in the evening, when cable neighborhoods get busy.

The ceiling is where they differ. GFiber's 8 Gig tier beats AT&T's 5 Gig on paper, but very few homes can use either. To see multi-gig speeds, you need devices and network gear with 2.5G, 5G, or 10G ports. Over Wi-Fi, your router and walls will usually be the limit long before the fiber line is. For most households streaming in 4K, gaming, and working from home, a 1 Gig plan from either provider is plenty.

Equipment and installation

GFiber includes its router in every plan, and you can connect your own if you prefer. You can set it up yourself with GFiber's app or book a free professional install that includes performance checks. If you cancel, GFiber asks you to return equipment within 60 days to avoid a replacement fee.

AT&T installs an optical network terminal and supplies its own Wi-Fi gateway. Moving from older AT&T internet to fiber often requires a technician visit, which AT&T says typically takes four to six hours. Ask whether any installation or equipment charge applies to your specific offer before you schedule.

Price stability and the bill in year two

This is GFiber's biggest selling point. Its list prices are the prices: no first-year teaser that jumps later. AT&T's entry pricing is lower, but it leans on promotional discounts and AutoPay requirements, so look at what the plan costs after any promotion ends. If you pay with a credit card instead of a bank account or debit card, AT&T's AutoPay discount may be smaller.

Which should you choose?

Choose GFiber if you want a predictable bill, plan to stay several years, need multi-gig speeds, or value perks like battery backup and an uptime guarantee on the top tier.

Choose AT&T Fiber if you want the lowest monthly price, only need 300 Mbps to 1 Gig, or already have AT&T wireless lines that unlock bundle savings.

Availability comes first, though. The two overlap in parts of metros like Atlanta, Austin, Kansas City, Nashville, and Raleigh-Durham, but fiber is built street by street, so your neighbor's options may not match yours.

Frequently asked questions

Is GFiber faster than AT&T Fiber?

Both are fiber-to-the-home with matching upload and download speeds. GFiber sells up to 8 Gig and AT&T up to 5 Gig where available. For most homes, a 1 Gig plan from either is more than enough.

Which is cheaper?

AT&T usually has the lower entry price, with 300 Mbps advertised from $35 a month with AutoPay and paperless billing in select markets. GFiber starts at $70 for 1 Gig but keeps that price steady.

Do either have data caps or contracts?

Neither uses data caps on its fiber plans, and both sell month-to-month service. Confirm the terms for your specific offer at checkout.